A black and white artistic portrait of a person with closed eyes, lipstick, and makeup, surrounded by vibrant red poppies.

Raw, up close & personal.

I'm done shrinking. Done with the politically correct version of my story. This is me, free and RAW.

HEY HONEYBUNS, IT'S YOUR GIRL, LATONYA MECHELLE.

A woman with blonde braids, wearing a newspaper-patterned jacket, is sitting at a restaurant table talking on her phone.

I AM NOT YOUR TYPICAL COACH

Grade school in Japan. High school in Spain. 24 years serving my country in the United States Air Force. Then I got tired of the 9 to 5, stepped out on faith, and bet on people.

It's funny, that's how my professional bio starts off. Truth be told, it leaves out the hurt I had to get through to get here.

Low self-esteem. An abusive marriage. Mommy issues. Never knowing my father. Rejection. Depression. Suicidal thoughts. Raising my son on my own. Homelessness. Self-sabotage. Being the misfit in every room.

That's not a sob story. That's my superpower.

I'm not just talking about the good life. I'm living it. And I'm pulling everybody up with me.

THAT THING YOU FEEL INSIDE THAT YOU CAN'T QUITE NAME? THAT'S YOUR WOW FACTOR.

I've been saying it for years, and I'm gonna keep saying it.

The WOW FACTOR Mindset is loving yourself and putting yourself first so deep that shrinking stops being on the table. Not once. Every day.

It's what happens when you stop apologizing for who you are and show up as all of it, without permission from anybody.

CHOICES.

Constantly Having Opportunities to Increase, Change and Empower Self.

Everybody has a choice to make. The smart ones take the opportunity.

The CHOICES Lifestyle isn't a program you finish. It's how you live, starting the minute you decide you're worth more than the life you've been settling for.

LaTonya MeChelle speaking at a mic to a room of women at The CHOICES Circle.

STOP DUMMIFYING. START REQUIRING.

Dummifying is getting so good at keeping everybody else comfortable that you forget about yourself.

Done Dummifying is catching it. That one's ongoing. I still catch myself.

A black and white portrait of a woman with bold red lips, wearing a red hat, with detailed tattoos on her neck and chest, and a beaded necklace. The background features a cityscape illustration.

SO, HONEYBUN. WHERE ARE YOU RIGHT NOW?

Two minutes. Seven honest questions. Your result comes straight to your inbox. Free.

I'M NOT HERE TO HOLD YOUR HAND. I'M HERE TO HOLD UP THE MIRROR.

And what I see in you is almost always more than what you've been letting yourself believe.

I work with anybody who's ready. In Texarkana, we sit face to face at Hauze of Love. Anywhere else, we meet online. Same work.

Personal reports: Why Do I Keep Ending Up Here? and Am I The WOW Factor That I Desire?

Image Management, for people with the gift and no plan for being seen.

The CHOICES Circle, where people who are done shrinking keep each other honest.

Black and white photo of a woman's face with dark makeup, alongside the text 'Hey Honeybuns' and a website link 'LATONYAMECHELLE.COM'.

PULL UP A CHAIR, HONEYBUN.

Host of the Love and Happiness Talk Show. Editor in Chief of LoveChology Magazine. Hey HoneyBuns.

No script. No filter. No performance. Just real conversation.

"I have tried other coaches before, but LaTonya is the first one who actually made me uncomfortable enough to change, and that discomfort was the best thing that ever happened to me."

Sandra K - Washington DC

  • "LaTonya did not fix our marriage, she fixed us individually. Once we did that work on ourselves, everything between us changed in ways I did not even know was possible."

    ★ ★ ★ ★ ★

    Marcus T. - Seattle, WA

  • "I came to LaTonya knowing something was off but I could not name it, and she not only helped me name it, she helped me kill it. Now I walk different, talk different, and show up different every single day."

    Tiffany M. - Houston, TX

HERE'S THE HEADLINE, BOO: YOU FREAKING MATTER.

Stay close to the work. Bold tips, real talk, and everything behind the scenes.