The Birth of the WOW FACTOR Mindset and CHOICES Lifestyle: How I Discovered What Really Changes Lives

Hey Honeybuns,

I've been pouring into others for decades. Teaching them how to love themselves, find their worth, step into their power.

And you know what's wild?

For most of that time, I wasn't even doing it for myself.

I was faking the funk. Smiling for everyone else while dying inside. Helping youth find their choices while feeling choiceless in my own life. Being a Love Coach while I didn't even know my own worth.

They say the Creator gives us messages to deliver to others—and sometimes we miss those same messages for ourselves.

I heard every word I was saying. I just wasn't ready to receive it yet.

I was delayed, not denied.

Where It All Started: CHOICES

Back in the 1990s, I was attending Leadership Annapolis. As part of the program, I had to create a community project. I was passionate about youth empowerment, so I created CHOICES: Children Having Opportunities to Increase Change & Empower Self.

The concept was simple: teach young people that they're not victims of their circumstances—they're creators of their future. Show them that they always have the power to choose differently.

I poured my heart into that program. I worked with kids who didn't believe they had options. Kids who thought their lives were already written for them. Kids who had been told they weren't enough.

And when I taught them that they had choices? Everything changed for them.

But here's the irony: I was teaching them what I desperately needed to learn myself.

I was in an abusive marriage, convincing myself I had no way out. I was stuck in survival mode, playing small, making excuses. I was giving these kids the tools to empower themselves while I was too scared to use those same tools in my own life.

That program planted a seed. But it would take years—and a whole lot of pain—before I finally watered it.

The Matchmaker Discovery: Your WOW FACTOR is YOU

Years later, I became a matchmaker and love coach.

My job was to help people find their perfect match. Their soulmate. The person whose energy vibed with theirs on every level. I called it finding their WOW FACTOR—that unique IT factor, that magnetic connection that made everything click.

And people trusted me with their hearts. They came to me broken, hopeful, desperate for love.

Meanwhile, I was still finding my own worth.

I was still healing. Still learning who I was outside of everyone else's expectations. Still figuring out what it meant to love myself.

But something incredible started happening with my clients.

The ones who did the inner work first—the ones who got clear on who they were, built their confidence, and learned to show up authentically—they didn't need me to find their person.

Their person found them.

Actually, it was bigger than that.

Their ideal job found them. Money started flowing. Opportunities appeared. Everything they wanted started showing up because they had finally shown up as themselves.

And that's when it hit me like a lightning bolt.

I wasn't a matchmaker. I was a mirror.

My real job wasn't to find people their WOW FACTOR. It was to help them discover that their WOW FACTOR is them.

Not someone else. Not some future version of themselves. Not who they would become when they lost weight, made more money, or checked off all the boxes.

Their WOW FACTOR was them. Right now. Exactly as they were.

That magnetic energy, that undeniable presence, that IT factor everyone's searching for? It's already inside you. It's always been inside you. You just have to tap into it.

When you recognize your own self-worth and show up authentically—while being kind, loving, and respectful to others—you don't have to chase anything.

Everything you need is drawn to you.

That's how the WOW FACTOR Mindset was born.

And that's when I finally started applying it to my own life.

Bringing It All Together: The CHOICES Lifestyle

As I evolved, I kept coming back to that program I created in the 90s.

CHOICES.

But it wasn't just for children anymore. It was for me. It was for my clients. It was for anyone who had ever felt stuck, powerless, or like life was happening to them instead of for them.

So I brought it back and revamped it.

I changed "Children" to "Constantly" because I realized empowerment isn't a one-time event. It's a lifestyle.

CHOICES became: Constantly Having Opportunities to Increase Change & Empower Self.

And it became the foundation of everything I do at The LME Brand.

Because here's the truth: every single day, you're presented with opportunities to choose differently. To choose yourself. To choose growth over comfort. To choose truth over performance. To choose freedom over fear.

Most people don't see those opportunities. They think life is just happening to them. They think they're stuck. They think they don't have options.

But that's a lie.

You always have a choice. Always.

The question is: are you going to make the choice that keeps you stuck, or are you going to make the choice that sets you free?

How They Work Together

Here's how the CHOICES Lifestyle and the WOW FACTOR Mindset work together:

The CHOICES Lifestyle is the practice. It's the daily habit of recognizing that you have power in every moment. It's waking up and deciding who you're going to be that day. It's choosing to stop making excuses and start making moves.

It's the foundation.

The WOW FACTOR Mindset is what happens when you live the CHOICES Lifestyle consistently. It's recognizing that YOU are your WOW FACTOR. Not some future version of you. Not you when everything's perfect. YOU. Right now.

It's the confidence that comes from knowing your worth. It's the magnetic energy that draws opportunities, people, and blessings into your life. It's the inner knowing that you don't have to chase anything because you ARE the prize.

It's the result.

You can't have one without the other.

Confidence without action is just fantasy. And you can't sustain empowering choices if you don't believe you're worth the effort.

But together? They're unstoppable.

Together, they create the kind of transformation that doesn't just change your circumstances—it changes who you are.

Why I'm Telling You This

I'm not sharing this to impress you or to act like I have it all figured out.

I'm sharing this because for years, I gave others the tools I desperately needed myself. I poured into everyone else while running on empty. I taught people how to find their worth while I was still searching for mine.

And I don't want you to waste the years I wasted.

The message you're giving to others? You need to hear it too.

The advice you're dishing out? Apply it to your own life.

The potential you see in everyone else? It's in you too.

Your WOW FACTOR has been inside you all along. You just stopped believing it.

Stop being delayed when the Creator has already given you everything you need.

What This Means for You

Whether you've been faking the funk like I was, or you're genuinely stuck and don't know where to start, I want you to know this:

You have choices. Right now. Today.

You can choose to keep playing small, or you can choose to step into your WOW FACTOR—which is YOU.

You can choose to stay comfortable, or you can choose to finally live the CHOICES Lifestyle.

And here's the beautiful part: you don't have to have it all figured out. You don't have to be healed, whole, or perfect to start.

I created these frameworks while I was still broken. I taught them while I was still learning them. And they worked anyway.

Because transformation doesn't wait for you to be ready. It starts the moment you make a different choice.

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The Invitation

So here's my question for you:

What's one choice you're going to make today that your future self will thank you for?

What's one way you're going to step into your WOW FACTOR this week—knowing that your WOW FACTOR is simply you showing up as yourself?

You don't have to do this alone. Whether you work with me and my team, find another coach, join a community, or figure it out on your own—just do something. Start somewhere.

Because the CHOICES Lifestyle and the WOW FACTOR Mindset aren't just for my clients. They're principles that work for anyone brave enough to apply them.

I've been living this work—sometimes messily, sometimes powerfully, but always intentionally. And if sharing my story helps even one person choose themselves today, then this post did its job.

If you ever need someone to call you out on your mess, hold up a mirror, or remind you of your worth—my team and I are here. But even if you never reach out, I hope you take these principles and run with them.

Your life is waiting. Your WOW FACTOR—which is YOU—is waiting. Your choices are waiting.

What are you going to do about it?

Book Your Free 30 Minute Session

Drop a comment and let me know: What's one choice you're making today to step into your WOW FACTOR mindset?

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